Real Purity: embrace natural beauty

Project Overview

Real Purity is an organic cosmetics company based in Evansville, Indiana. A family-owned business for 4 generations, Real Purity partnered with Exit 31 to modernize their branding, product packaging, and marketing.

Our Role

Website design and development, branding, product packaging, marketing, strategy

Real Purity Homepage

New Look, Same Exceptional Products

A family-owned business for 4 generations, Real Purity and the Easterling family have continued to deliver exceptional all-natural products by crafting their own recipes using only the finest natural ingredients.

A few years back, Real Purity came to Exit 31 with a vision: modernize the brand, improve the product packaging, and grow their e-commerce business. Since then, Exit 31 has been instrumental in transforming the Real Purity brand and growing the business year over year.

Real Purity Branding


After migrating Real Purity from OS Commerce to Magento, we were able to lower shipping costs, launch a referral program, and improve the customer experience.

Product Design

In addition to designing and developing the website, we rebranded Real Purity to transform it into a modern cosmetics brand. After redesigning the website we focused on improving the product packing.

Marketing Support

We teamed up through a strategic partnership to provide ongoing marketing support including email marketing, email list growth, product launch strategy, and packaging design.

Improved shopping experience

While our initial website redesign was a big improvement, we knew we had to address a growing trend in mobile traffic and improve conversion rates. We reconstructed the website using the Bootstrap 3 framework to provide a seamless mobile shopping experience for Real Purity customers.

In collaboration with their marketing team, we focused on reorganizing products and restructuring the navigation to make products more discoverable. We added a number of sorting options to highlight product reviews, promote related products, and highlight bestsellers.

Real Purity Mobile

Real Purity Products

Real Purity eCommerce

If you're looking for a partner to help build a unique digital experience, let's talk.

Contact Us

Exit 31, LLC

9247 North Meridian Street
Suite 100
Indianapolis, IN 46260

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