Real Purity - Exit 31

Project Overview

Real Purity is an organic cosmetics company based in Evansville, Indiana. A family-owned business for 4 generations, Real Purity partnered with Exit 31 to modernize their branding, product packaging, and marketing.

Our Role

Website design and development, branding, product packaging, marketing, strategy

New Look, Same Exceptional Products

A family-owned business for 4 generations, Real Purity and the Easterling family have continued to deliver exceptional all-natural products by crafting their own recipes using only the finest natural ingredients.

A few years back, Real Purity came to Exit 31 with a vision: modernize the brand, improve the product packaging, and grow their e-commerce business. Since then, Exit 31 has been instrumental in transforming the Real Purity brand and growing the business year over year.

e-Commerce

After migrating Real Purity from OS Commerce to Magento, we were able to lower shipping costs, launch a referral program, and improve the customer experience.

Product Design

In addition to designing and developing the website, we rebranded Real Purity to transform it into a modern cosmetics brand. After redesigning the website we focused on improving the product packing.

Marketing Support

We teamed up through a strategic partnership to provide ongoing marketing support including email marketing, email list growth, product launch strategy, and packaging design.

Improved shopping experience

While our initial website redesign was a big improvement, we knew we had to address a growing trend in mobile traffic and improve conversion rates. We reconstructed the website using the Bootstrap 3 framework to provide a seamless mobile shopping experience for Real Purity customers.

In collaboration with their marketing team, we focused on reorganizing products and restructuring the navigation to make products more discoverable. We added a number of sorting options to highlight product reviews, promote related products, and highlight bestsellers.

Real Purity: embrace natural beauty