Real Purity is an organic cosmetics company based in Evansville, Indiana. A family-owned business for 4 generations, Real Purity partnered with Exit 31 to modernize their branding, product packaging, and marketing.
A family-owned business for 4 generations, Real Purity and the Easterling family have continued to deliver exceptional all-natural products by crafting their own recipes using only the finest natural ingredients.
A few years back, Real Purity came to Exit 31 with a vision: modernize the brand, improve the product packaging, and grow their e-commerce business. Since then, Exit 31 has been instrumental in transforming the Real Purity brand and growing the business year over year.
While our initial website redesign was a big improvement, we knew we had to address a growing trend in mobile traffic and improve conversion rates. We reconstructed the website using the Bootstrap 3 framework to provide a seamless mobile shopping experience for Real Purity customers.
In collaboration with their marketing team, we focused on reorganizing products and restructuring the navigation to make products more discoverable. We added a number of sorting options to highlight product reviews, promote related products, and highlight bestsellers.
9247 North Meridian Street
Indianapolis, IN 46260