Fishers Imports

Project Overview

Fishers Imports is a family-owned luxury car dealership based in Fishers, Indiana. Fishers Imports teamed up with Exit 31 to build a WordPress-powered website offering a convenient online shopping experience for car buyers.

Our Role

Website design and development, third-party dealership solution integration, optimization

Search Engine Optimization

Inventory pages were optimized for local search to help potential customers discover their preowned luxury inventory.

Data Automation

By integrating third-party dealership services, we automated inventory management by using data feeds to import and update vehicles.

Customized WordPress

We developed custom fields, custom content types, and timed data importing scripts to streamline the management of the dealership's inventory.

Simplified shopping experience

We designed Fishers Imports with the simple goal of offering a convenient and easy online shopping experience for potential customers. Customers can browse inventory sorted by price, year, make, model, and other useful filters.

We also sought out to simplify the car-buying process. If customers happen to find a vehicle they like, they have the option of scheduling a test drive directly through the website to save time.

Streamlined inventory management

Through integrating third-party dealership solutions like AutoTrader and Cars.com, Exit 31 streamlined inventory management by automatically importing used inventory. Our scripts intelligently pull cars to parse pricing, determine whether or not the car is sold or for sale, and stores the vehicle specifications.

Fishers Imports: Indiana's Premier Luxury Car Importers